Like broadcast channels on Instagram, the only person who may publish messages on a “bulletin board” is the creator; followers can only respond with emojis. Text, picture, and video posts are all supported by this function. Creators who have at least 50,000 followers and are at least 18 years old are eligible for “bulletin boards.” By allowing creators and businesses to share news, updates, and special material with their followers, this tool aims to promote community building. For this aim, creators can use their “bulletin boards” in place of regular posts on TikTok or updates via Stories. Additionally, by messaging their followers directly, the tool lets accounts advertise their content.
Since TikTok was observed testing the “bulletin board” feature in June, its release was expected. TikTok observed that musicians and artists used the “bulletin board” feature to broadcast new songs and urge fans to pre-save upcoming releases during its beta testing phase. Additionally, companies like Paris Saint-Germain and People magazine used the platform to share news and updates. In a blog post, TikTok highlighted its dedication to security, saying, “Just like everything on TikTok, all content must adhere to our Community Guidelines, which we enforce using a combination of technology and human moderators.” The “bulletin board” incorporates current safety mechanisms, enabling users to mute, block, and report content and other users in order to preserve a safe and pleasant environment.
By going to their mailbox and choosing the option, creators can make a “bulletin board.” To alter the visibility of their “bulletin board,” they can turn the “Show on profile” setting on or off. They can also choose a name for their “bulletin board.” By going to the creator’s profile and selecting the bulletin board name under their bio, followers can become members of a “bulletin board.” By signing up, users choose to receive inbox alerts for each post made by the board’s author.
