IPL loses billions of dollars

The cricket league IPL has lost billions of dollars. According to a report by global financial data analysis firms Brand Finance and The Economic Times, the overall commercial value of the IPL has declined by 20 percent to $6.9 billion in 2025, from $12 billion in 2024. This decline came in the context of political tensions in the region and uncertainty surrounding the upcoming major auction. During the conflict, matches, including the knockout stage, were suspended for about a week due to security concerns. About 16 matches were stopped for a week, which affected the pace and market confidence. This temporary disruption hit broadcast confidence, advertising exposure and overall commercial momentum. The report said. The ban on real-money gaming advertising was also cited as a major pressure, as a major advertising category was eliminated. Scheduling clashes with the 10th edition of the PSL, uncertainty over the big auction and the withdrawal of advertising/financial partners linked to cryptocurrency also added to the volatility. Against this backdrop, D&P Advisory’s October report showed two consecutive years of decline. Rs 92,500 crore in 2023, Rs 82,700 crore in 2024, Rs 76,100 crore in 2025. D&P Advisory cited consolidation in the media industry and the government ban on real-money gaming sponsorship as structural changes. At the franchise level, 9 out of 10 teams reported a decline in brand value. Mumbai Indians remained the most valuable team with $108 million, but reported a decline of almost 9%. Royal Challengers Bangalore came in second with $105 million, but reported a decline of almost 10%. Chennai Super Kings’ brand value fell by 24% to $93 million. Kolkata Knight Riders’ brand value fell by 33% to $73 million. Sunrisers Hyderabad reported a decline of 34% and Rajasthan Royals by 35%. Gujarat Titans was the only team to increase its brand value by 2% to $70 million. Chennai Super Kings remained the strongest in brand strength, while Mumbai Indians remained the most valuable brand overall. The overall picture is that the regional tension-induced stalemate and auction-related uncertainty put immediate pressure on valuations, while structural factors slowed the long-term momentum.