The number “67” has been named Dictionary.com’s Word of the Year, reflecting Gen Z’s strong influence on online culture. The word, pronounced “six-seven” and never “sixty-seven,” became a viral trend across social media and schools throughout 2025.
Dictionary.com admitted that the exact meaning of “67” remains unclear.
“You might feel confused seeing these two simple numbers,” the dictionary said, addressing parents in its announcement this week. The organization added that members of Gen Alpha might “smirk at adults once again struggling to understand your tricky slang.”
The term is believed to have originated from the song Doot Doot (6 7) by US rapper Skrilla. Its use has gone viral online, and its meaning depends on context, tone, and even absurdity, changing with each conversation.
“67” surpassed strong competition on the Word of the Year shortlist, which included terms like “broligarchy,” “Gen Z stare,” and the dynamite emoji from the world of emoticons.
The word’s popularity surged further following the engagement news of pop superstar Taylor Swift and football star Travis Kelce, where “67” was used online as shorthand for the couple, nicknamed the “TNT” duo.
